The newsletter operations and deliverability checklist
You can write the best newsletter in the world and still land in spam, or never know whether it moves the business. This checklist fixes both.
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What’s inside
Stay out of spam. The sending setup and habits that decide whether you reach the inbox at all.
Read your numbers. Which metrics show the newsletter is working, and which are noise.
Keep your list healthy. What to prune, when, and why engagement beats raw subscriber count.