We run every step of your company's newsletter.
Future Forest is a newsletter agency that manages the end-to-end newsletter process for small businesses — from strategy and writing to production and performance.
Build trust and drive leads, without needing to become an email marketing expert.
Trusted by these companies
You're leaving money and opportunities on the table.
A newsletter that builds trust, positions you as the industry authority, and generates leads requires time that most B2B professional services teams don't have. As a result, they settle for a mediocre newsletter that fails to unlock the revenue and opportunities hiding in their current email list.
We make sending exceptional newsletters effortless.
We obsess over every aspect of the newsletter channel, so you don't have to.
Newsletter Strategy & Positioning
The best newsletters are treated like products. We build your newsletter's strategy and positioning so your audience will open it consistently.
Research & Writing
Our team of award-winning journalists, writers, and editors handle every step of the research and writing process.
Newsletter Production & Operations
We handle everything in your email platform — testing links, refining subject lines, and optimizing for deliverability. You approve, we send.
Performance & Growth
We scrutinize every newsletter's performance to identify opportunities for improvement and growth before the next edition.
Audience Analytics
We conduct audience surveys and analyze audience performance to help you generate leads and segment your email lists.
We've grown our subscriber base substantially and increased our open rates by 2x in the last three years. Now, the newsletter is one of the most strategic channels we use to reach our audience.
Lara Galinsky — Project Liberty
A done-for-you service that builds trust and produces results
Get A High-Performing Newsletter At A Fraction Of The Time
Your newsletter is in good hands. Our team of writers, designers, account managers, and email performance experts has optimized every step of the newsletter process so you don't have to.
Stay Top-Of-Mind With The People Who Matter
Top-tier, consistent newsletters establish a long-term relationship with the people who matter to your business's success, in ways other channels cannot. The direct access you have to your audience in the inbox means it is a higher ROI channel than social media.
Build Trust And Brand Loyalty With Your Audience
Newsletters build trust at scale, and trust precedes everything else — more sales, new opportunities, stronger brands. It's never been easier to produce content, but it's never been harder to build trust. Our high-touch, human-centered service cuts through the noise with authentic content that is proven to resonate.
Generate More Business Development Leads
Find the qualified leads hiding in your existing email list. After every newsletter you send, we analyze performance and pull a list of qualified leads who have engaged with your content so your team can follow up directly. Our clients have inked 5-figure deals from leads we surface.
Leverage Data-Driven Insights You're Too Busy To Harvest Yourself
Most newsletter senders are too busy to make incremental improvements based on historical newsletter performance. Our team finds dozens of data-driven opportunities to optimize around the margins: from segmenting audience lists, to tweaking content based on click engagement, to A/B testing.
What we've done for our clients
new leads every month
Launched A Thought-Leadership Newsletter
We designed and launched a new thought-leadership newsletter for a company with an existing product-focused newsletter.
open rate and 7.5% CTR (average is 2–4%)
Repositioned An Idle Newsletter To Build Trust
We repositioned an idle newsletter for a consulting company with long sales cycles so their leaders can bring real insights and remain top-of-mind.
growth in open rate from a weekly edition in the last three years
Transformed A Newsletter To Be Required Reading For An Industry
We transformed a newsletter that went out to a small list of event attendees into required industry reading each week.
across all marketing with the highest open rates and CTRs
Built A Platform For An Executive To Share Her Wisdom
In addition to the company's extensive email marketing campaigns, we built a human-centered, thought-leadership newsletter from the desk of the CMO.
increase in open rates in less than nine months
Elevated A Solid Newsletter To Become A Top-Performer
We repositioned the strategy and took over the execution of a solid newsletter for a small team that didn't have the time to invest in it.
What our clients say
Our newsletter with Future Forest is our best-performing email marketing campaign, yielding brand engagement at the top of the funnel to sales opportunities at the bottom of the funnel.
Amanda McGuckin Hager
TrueDialog
Before Future Forest stepped in, our newsletter was an afterthought — inconsistent, rushed, and never quite meeting the bar I knew we were capable of. Since then, we're hitting 60–70% open rates and seeing real revenue attribution. It's now a core engine, not a side project.
Lucas Krump
Evryman
The Future Forest team has leveled up our newsletter in ways we couldn't have done on our own. Future Forest manages the entire end-to-end process for us, saving us hours every month.
Mark Lewis
Trailhead Capital
We've grown our subscriber base substantially and increased our open rates by 2x in the last three years. Now, the newsletter is one of the most strategic channels we use to reach our audience.
Lara Galinsky
Project Liberty
The FF team helped us clarify our vision for our content and audience, differentiate our unique voice, and built a foundation upon which we've been able to grow an audience that trusts us to deliver valuable content.
Maddie Vann
Trailhead Capital
Banks and team have a way of capturing my voice and message while also making this entire process easy on my schedule. We are already seeing clients and partners connecting with us with higher level conversations.
Troy Hickerson
VineSkills
Process
Book an intro call.
We work with you to develop your newsletter strategy and positioning.
We set up your newsletter ecosystem: landing pages, welcome emails, domains, and more.
We design and build your newsletter template in your ESP.
We handle all operations around every send: uploading, QAing, testing, sending, and analyzing performance.
We help you grow your list and get more value from existing subscribers.
We take the writing off your plate, pulling from existing resources, SME interviews, and desktop research.
You build trust with your audience, generate leads, and stand out in the inbox.
Pricing
Operations is the foundation of every engagement. Add Writing, Growth, or both.
Operations
Starting at
You write, we run everything else.
We handle all of the time-consuming work of uploading, QAing, testing, scheduling, and analyzing performance for every newsletter you send, and then optimize your overall newsletter operation in your ESP (welcome emails, list hygiene, deliverability, and more).
Writing
On top of Operations
We draft every edition.
We handle everything between an idea and an approved draft — pulling from SME interviews, desktop research, and existing resources like call transcripts and blog posts. Nothing publishes without your review.
Growth
On top of Operations
More subscribers, more conversations.
We grow your list and get more value from the subscribers you already have — through lead magnets, landing pages, list segmentation, and testing, guided by what each month's performance report shows is working.
Every engagement starts with a one-month onboarding, from $3,500 one time, and a 6-month agreement.
Every company is now a media company.
Everything is downstream of trust. An exceptional newsletter is your most direct channel to the people who matter to your business. The best time to invest in your newsletter was ten years ago. The next best time is now.
Book a Strategy Session →Frequently asked questions
Every team starts with the best intentions. They have plans to produce world-class content on a consistent basis. But then work gets in the way: client work, internal fires, new hires. For small teams that are spread thin, the newsletter drops to the bottom of the list. It falls into the important/not urgent quadrant. Here's what happens next: Either they keep sending the newsletter, but the quality drops. Or months go by without a newsletter and their audience begins to forget about them.
For teams that have a dedicated team to run their newsletter, Future Forest isn't the right fit. But for busy teams that recognize how editorial newsletters can build trust and drive leads, Future Forest combines human writing, professional design, impeccable production, and inbox performance expertise, all for one monthly price.
During the strategy phase, we deeply study your voice and company. We review your past content, historical inbox performance, brand materials, and company assets. We interview employees, customers, partners, and stakeholders to source insights. We subscribe to your newsletters and media platforms while monitoring industry publications to stay informed.
No content publishes without your review. After each newsletter, we analyze key metrics and subscriber engagement to identify opportunities for improvement. Most clients spend under one hour a month — we handle everything else.
Within 24 hours of signing, you'll receive an onboarding questionnaire. We spend approximately one month developing your strategy, setting up your operational foundation, and designing your custom template. Your first newsletter goes out within six weeks.
It depends on your specific goals — some clients prioritize building audience trust over growing subscriber counts. Success compounds slowly but consistently. Some clients have booked five-figure calls after a single newsletter. We'll work with you to define what success looks like and build a strategy to achieve it.
No. Operations is in every engagement. Add Writing, Growth, or both whenever you want them.
We start with a 6-month agreement, and the onboarding month counts as month 1. After that, it moves to month-to-month with notice to cancel.
Yes. We work across all major email service providers, including Beehiiv, Substack, Mailchimp, HubSpot, and others. We manage the entire production and scheduling process in your ESP so you don't have to.