Operations
We run your newsletter, end to end.
- Platform setup and management
- Building, testing, and sending every edition
- Deliverability and list health
- Monthly reporting and strategy check-ins
Your newsletter,
handled
Future Forest is a managed newsletter service for busy teams. We take responsibility for your newsletter operation—from strategy and production to publishing and performance.
Build trust with the people who matter, without the burden of doing it all by yourself.
Trusted by these companies
Your newsletter is too important to keep falling to the bottom of your to-do list
You know that a consistent, high-quality newsletter delivers results. It builds trust, generates revenue, and drives growth over the long term. But with everything on your plate, your newsletter rarely gets the attention it deserves.
That’s where we come in.
We run your newsletter. You run your business
We obsess over every aspect of the newsletter channel, so you don’t have to.
Strategy
The best newsletters are treated like products. We build your newsletter’s strategy and positioning so your audience will open it consistently.
Writing
Our team of award-winning journalists, writers, and editors handle every step of the research and writing process.
Operations
We handle everything in your email platform: testing links, refining subject lines, and optimizing for deliverability. You approve, we send.
Growth
We grow your list and turn readers into leads with lead magnets, audience analysis, SEO and AEO, and paid ads when they fit.
We’ve grown our subscriber base substantially and increased our open rates by 2x in the last three years. Now, the newsletter is one of the most strategic channels we use to reach our audience.
Lara Galinsky — Project Liberty
Keep the benefits of your newsletter. Lose the burden
A newsletter that goes out like clockwork
No more scrambling before deadlines or letting months slip between editions. We manage the entire operation so your newsletter goes out on time, every time.
More time for the work only you can do
We handle the details, decisions, and coordination that make newsletters so time-consuming. You stay involved in the important strategic decisions without ever needing to log in to your newsletter platform.
A newsletter that keeps getting better
Clicking send is just the beginning. We monitor performance, maintain your email infrastructure, segment your lists, surface leads, and make ongoing improvements to keep your newsletter healthy and effective.
Stronger relationships with the people who matter
Trust compounds through consistent, valuable communication. We make it easy to stay top of mind with customers, prospects, and partners.
What we’ve done for our clients
10+
new leads every month
Turned an idea into a fully managed thought-leadership channel
We designed and launched a new thought-leadership newsletter for a company with an existing product-focused newsletter.
60%
open rate and 7.5% CTR (average is 2–4%)
Revived a neglected newsletter and made it a consistent business asset
We repositioned an idle newsletter for a consulting company with long sales cycles so their leaders can bring real insights and remain top-of-mind.
2x
growth in open rate from a weekly edition in the last three years
Built a reliable publishing operation behind an industry-leading newsletter
We transformed a newsletter that went out to a small list of event attendees into required industry reading each week.
#1
across all marketing with the highest open rates and CTRs
Built a platform for an executive to share her wisdom
In addition to the company’s extensive email marketing campaigns, we built a human-centered, thought-leadership newsletter from the desk of the CMO.
>30%
increase in open rates in less than nine months
Took over newsletter operations so a small team could focus on its business
We repositioned the strategy and took over the execution of a solid newsletter for a small team that didn’t have the time to invest in it.
What our clients say
Our newsletter with Future Forest is our best-performing email marketing campaign, yielding brand engagement at the top of the funnel to sales opportunities at the bottom of the funnel.
Amanda McGuckin HagerTrueDialog
Before Future Forest stepped in, our newsletter was an afterthought — inconsistent, rushed, and never quite meeting the bar I knew we were capable of. Since then, we’re hitting 60–70% open rates and seeing real revenue attribution. It’s now a core engine, not a side project.
Lucas KrumpEvryman
The Future Forest team has leveled up our newsletter in ways we couldn’t have done on our own. Future Forest manages the entire end-to-end process for us, saving us hours every month.
Mark LewisTrailhead Capital
We’ve grown our subscriber base substantially and increased our open rates by 2x in the last three years. Now, the newsletter is one of the most strategic channels we use to reach our audience.
Lara GalinskyProject Liberty
The FF team helped us clarify our vision for our content and audience, differentiate our unique voice, and built a foundation upon which we’ve been able to grow an audience that trusts us to deliver valuable content.
Maddie VannThe Resiliency Company
Banks and team have a way of capturing my voice and message while also making this entire process easy on my schedule. We are already seeing clients and partners connecting with us with higher level conversations.
Troy HickersonVineSkills
Process
-
01
Book an intro call.
-
02
We work with you to develop your newsletter strategy and positioning.
-
03
We set up your newsletter ecosystem: landing pages, welcome emails, domains, and more.
-
04
We design and build your newsletter template in your ESP.
-
05
We handle all operations around every send: uploading, QAing, testing, sending, and analyzing performance.
-
06
We help you grow your list and get more value from existing subscribers.
-
07
We take the writing off your plate, pulling from existing resources, SME interviews, and desktop research.
-
08
You build trust with your audience, generate leads, and stand out in the inbox.
Our most popular services
Every service is scoped to your newsletter. Here are the ways teams most often combine our services.
Operations
+ Growth
Your newsletter, run for you and reaching more people.
Everything in Operations, plus- Social content
- Industry reports
- Lead magnets
- Paid ads
- SEO and AEO
Operations + Growth + Writing
The full flywheel: written, sent, and growing.
Everything in Operations + Growth, plus- Reader personas and a custom strategy deck
- Interviews with your team and experts
- Research and drafting in your voice
- Bylined or brand-voice editions
Every service starts with a one-month onboarding and a 6-month agreement, then goes month to month.
Every company is now a media company
Everything is downstream of trust. An exceptional newsletter is your most direct channel to the people who matter to your business. The best time to invest in your newsletter was ten years ago. The next best time is now.
Book a strategy session →Frequently asked questions
Why wouldn’t I just keep the newsletter in-house?
Every team starts with the best intentions. They have plans to produce world-class content on a consistent basis. But then work gets in the way: client work, internal fires, new hires. For small teams that are spread thin, the newsletter drops to the bottom of the list. It falls into the important/not urgent quadrant. Here’s what happens next: Either they keep sending the newsletter, but the quality drops. Or months go by without a newsletter and their audience begins to forget about them.
For teams that have a dedicated team to run their newsletter, Future Forest isn’t the right fit. But for busy teams that recognize how editorial newsletters can build trust and drive leads, Future Forest combines human writing, professional design, impeccable production, and inbox performance expertise, all for one monthly price.
If you add Writing, how do you make sure the content sounds like our brand?
During the strategy phase, we deeply study your voice and company. We review your past content, historical inbox performance, brand materials, and company assets. We interview employees, customers, partners, and stakeholders to source insights. We subscribe to your newsletters and media platforms while monitoring industry publications to stay informed.
Do we review newsletters before they go out?
No content publishes without your review. After each newsletter, we analyze key metrics and subscriber engagement to identify opportunities for improvement. Most clients spend under one hour a month — we handle everything else.
How long does it take to send the first newsletter?
Within 24 hours of signing, you’ll receive an onboarding questionnaire. We spend approximately one month developing your strategy, setting up your operational foundation, and designing your custom template. Your first newsletter goes out within six weeks.
How long until I see results?
It depends on your specific goals — some clients prioritize building audience trust over growing subscriber counts. Success compounds slowly but consistently. Some clients have booked five-figure calls after a single newsletter. We’ll work with you to define what success looks like and build a strategy to achieve it.
Do I need all three services?
No. Most teams start with Operations or Operations + Growth. Growth and Writing both come with Operations built in. You can add services any time.
How does the contract work?
We start with a 6-month agreement, and the onboarding month counts as month 1. After that, it moves to month-to-month with notice to cancel.
Do you work across different email service providers (Beehiiv, Substack, Mailchimp, HubSpot, etc.)?
Yes. We work across all major email service providers, including Beehiiv, Substack, Mailchimp, HubSpot, and others. We manage the entire production and scheduling process in your ESP so you don’t have to.