Operations
We run your newsletter, end to end.
- Platform setup and management
- Building, testing and sending every edition
- Deliverability and list health
- Monthly reporting and strategy check-ins
Future Forest is a managed newsletter service for busy teams. We take responsibility for your newsletter operation—from strategy and production to publishing and performance.
Build trust with the people who matter, without the burden of doing it all by yourself.
You know that showing up consistently builds trust, strengthens relationships, and drives growth. But with everything on your plate, your newsletter rarely gets the attention it deserves.
That’s where we come in.
We obsess over every aspect of the newsletter channel, so you don’t have to.
The best newsletters are treated like products. We build your newsletter’s strategy and positioning so your audience will open it consistently.
Our team of award-winning journalists, writers, and editors handle every step of the research and writing process.
We handle everything in your email platform: testing links, refining subject lines, and optimizing for deliverability. You approve, we send.
We study every newsletter’s performance and survey your audience to find room to grow, generate leads and segment your list before the next edition.
We’ve grown our subscriber base substantially and increased our open rates by 2x in the last three years. Now, the newsletter is one of the most strategic channels we use to reach our audience.
Lara Galinsky — Project Liberty
Your newsletter is in good hands. Our team of writers, designers, account managers, and email performance experts has optimized every step of the newsletter process so you don’t have to.
Top-tier, consistent newsletters establish a long-term relationship with the people who matter to your business’s success, in ways other channels cannot. The direct access you have to your audience in the inbox means it is a higher ROI channel than social media.
Newsletters build trust at scale, and trust precedes everything else — more sales, new opportunities, stronger brands. It’s never been easier to produce content, but it’s never been harder to build trust. Our high-touch, human-centered service cuts through the noise with authentic content that is proven to resonate.
Find the qualified leads hiding in your existing email list. After every newsletter you send, we analyze performance and pull a list of qualified leads who have engaged with your content so your team can follow up directly. Our clients have inked 5-figure deals from leads we surface.
Most newsletter senders are too busy to make incremental improvements based on historical newsletter performance. Our team finds dozens of data-driven opportunities to optimize around the margins: from segmenting audience lists, to tweaking content based on click engagement, to A/B testing.
new leads every month
We designed and launched a new thought-leadership newsletter for a company with an existing product-focused newsletter.
open rate and 7.5% CTR (average is 2–4%)
We repositioned an idle newsletter for a consulting company with long sales cycles so their leaders can bring real insights and remain top-of-mind.
growth in open rate from a weekly edition in the last three years
We transformed a newsletter that went out to a small list of event attendees into required industry reading each week.
across all marketing with the highest open rates and CTRs
In addition to the company’s extensive email marketing campaigns, we built a human-centered, thought-leadership newsletter from the desk of the CMO.
increase in open rates in less than nine months
We repositioned the strategy and took over the execution of a solid newsletter for a small team that didn’t have the time to invest in it.
Our newsletter with Future Forest is our best-performing email marketing campaign, yielding brand engagement at the top of the funnel to sales opportunities at the bottom of the funnel.
Amanda McGuckin HagerBefore Future Forest stepped in, our newsletter was an afterthought — inconsistent, rushed, and never quite meeting the bar I knew we were capable of. Since then, we’re hitting 60–70% open rates and seeing real revenue attribution. It’s now a core engine, not a side project.
Lucas KrumpThe Future Forest team has leveled up our newsletter in ways we couldn’t have done on our own. Future Forest manages the entire end-to-end process for us, saving us hours every month.
Mark LewisWe’ve grown our subscriber base substantially and increased our open rates by 2x in the last three years. Now, the newsletter is one of the most strategic channels we use to reach our audience.
Lara GalinskyThe FF team helped us clarify our vision for our content and audience, differentiate our unique voice, and built a foundation upon which we’ve been able to grow an audience that trusts us to deliver valuable content.
Maddie VannBanks and team have a way of capturing my voice and message while also making this entire process easy on my schedule. We are already seeing clients and partners connecting with us with higher level conversations.
Troy HickersonBook an intro call.
We work with you to develop your newsletter strategy and positioning.
We set up your newsletter ecosystem: landing pages, welcome emails, domains, and more.
We design and build your newsletter template in your ESP.
We handle all operations around every send: uploading, QAing, testing, sending, and analyzing performance.
We help you grow your list and get more value from existing subscribers.
We take the writing off your plate, pulling from existing resources, SME interviews, and desktop research.
You build trust with your audience, generate leads, and stand out in the inbox.
Every program is scoped to your newsletter. Here are the ways teams most often combine our services.
We run your newsletter, end to end.
Your newsletter, run for you and reaching more people.
Everything in Operations, plusThe full flywheel: written, sent and growing.
Everything in Operations + Growth, plusEvery program starts with a one-month onboarding and a 6-month agreement, then goes month to month.
Everything is downstream of trust. An exceptional newsletter is your most direct channel to the people who matter to your business. The best time to invest in your newsletter was ten years ago. The next best time is now.
Book a strategy session →Every team starts with the best intentions. They have plans to produce world-class content on a consistent basis. But then work gets in the way: client work, internal fires, new hires. For small teams that are spread thin, the newsletter drops to the bottom of the list. It falls into the important/not urgent quadrant. Here’s what happens next: Either they keep sending the newsletter, but the quality drops. Or months go by without a newsletter and their audience begins to forget about them.
For teams that have a dedicated team to run their newsletter, Future Forest isn’t the right fit. But for busy teams that recognize how editorial newsletters can build trust and drive leads, Future Forest combines human writing, professional design, impeccable production, and inbox performance expertise, all for one monthly price.
During the strategy phase, we deeply study your voice and company. We review your past content, historical inbox performance, brand materials, and company assets. We interview employees, customers, partners, and stakeholders to source insights. We subscribe to your newsletters and media platforms while monitoring industry publications to stay informed.
No content publishes without your review. After each newsletter, we analyze key metrics and subscriber engagement to identify opportunities for improvement. Most clients spend under one hour a month — we handle everything else.
Within 24 hours of signing, you’ll receive an onboarding questionnaire. We spend approximately one month developing your strategy, setting up your operational foundation, and designing your custom template. Your first newsletter goes out within six weeks.
It depends on your specific goals — some clients prioritize building audience trust over growing subscriber counts. Success compounds slowly but consistently. Some clients have booked five-figure calls after a single newsletter. We’ll work with you to define what success looks like and build a strategy to achieve it.
No. Most teams start with Operations or Operations + Growth. Operations comes with every program, so when you add Growth or Writing it’s already included. You can add services any time.
We start with a 6-month agreement, and the onboarding month counts as month 1. After that, it moves to month-to-month with notice to cancel.
Yes. We work across all major email service providers, including Beehiiv, Substack, Mailchimp, HubSpot, and others. We manage the entire production and scheduling process in your ESP so you don’t have to.