Future Forest is a newsletter studio that manages the end-to-end newsletter process for professional services businesses — from strategy and writing to design and deliverability.
Build trust and drive leads, with less than one hour of your time each month.
Trusted by these companies
A newsletter that builds trust, positions you as the industry authority, and generates leads requires time that most B2B professional services teams don't have. As a result, they settle for a mediocre newsletter that fails to unlock the revenue and opportunities hiding in their current email list.
We manage every step of the process.
01 — Strategy
The best newsletters are treated like products. We build your newsletter's strategy and positioning so your audience will open it consistently.
02 — Writing
Our team of award-winning journalists, writers, and editors handle every step of the research and writing process.
03 — Production
We handle everything in your email platform — testing links, refining subject lines, and optimizing for deliverability. You approve, we send.
04 — Performance
We scrutinize every newsletter's performance to identify opportunities for improvement and growth before the next edition.
05 — Analytics
We conduct audience surveys and analyze audience performance to help you generate leads and segment your email lists.
We've grown our subscriber base substantially and increased our open rates by 2x in the last three years. Now, the newsletter is one of the most strategic channels we use to reach our audience.
Lara Galinsky — Project Liberty
01 — Save Time
Your newsletter is in good hands. Our team of writers, designers, producers, and email performance experts has optimized every step of the newsletter process so you don't have to.
02 — Stay Top-of-Mind
Top-tier, consistent newsletters establish a long-term relationship with the people who matter to your business's success — in ways other channels cannot. The direct access you have to your audience in the inbox means it is a higher ROI channel than social media.
03 — Build Trust
Newsletters build trust at scale, and trust precedes everything else — more sales, new opportunities, stronger brands. It's never been easier to produce content, but it's never been harder to build trust. Our high-touch, human-centered service cuts through the noise with authentic content that is proven to resonate.
04 — Generate Leads
Find the qualified leads hiding in your existing email list. After every newsletter we send, we produce a Newsletter Performance Report with a list of qualified leads who have engaged with your content so your team can follow up directly. Our clients have inked 5-figure deals from leads we surface.
05 — Data-Driven Insights
Most professional services providers are too busy to make incremental improvements based on historical newsletter performance. Our team finds dozens of data-driven opportunities to optimize around the margins: from segmenting audience lists, to tweaking content based on click engagement, to A/B testing.
Our newsletter with Future Forest is our best-performing email marketing campaign, yielding brand engagement at the top of the funnel to sales opportunities at the bottom of the funnel.
Amanda McGuckin Hager
TrueDialog
Before Future Forest stepped in, our newsletter was an afterthought — inconsistent, rushed, and never quite meeting the bar I knew we were capable of. Since then, we're hitting 60–70% open rates and seeing real revenue attribution. It's now a core engine, not a side project.
Lucas Krump
Evryman
The Future Forest team has leveled up our newsletter in ways we couldn't have done on our own. Future Forest manages the entire end-to-end process for us, saving us hours every month.
Mark Lewis
Trailhead Capital
We've grown our subscriber base substantially and increased our open rates by 2x in the last three years. Now, the newsletter is one of the most strategic channels we use to reach our audience.
Lara Galinsky
Project Liberty
The FF team helped us clarify our vision for our content and audience, differentiate our unique voice, and built a foundation upon which we've been able to grow an audience that trusts us to deliver valuable content.
Maddie Vann
Trailhead Capital
Banks and team have a way of capturing my voice and message while also making this entire process easy on my schedule. We are already seeing clients and partners connecting with us with higher level conversations.
Troy Hickerson
VineSkills
new leads every month
We designed and launched a new thought-leadership newsletter for a company with an existing product-focused newsletter.
open rate and 7.5% CTR (average is 2–4%)
We repositioned an idle newsletter for a consulting company with long sales cycles so their leaders can bring real insights and remain top-of-mind.
growth in open rate from a weekly edition in the last three years
We transformed a newsletter that went out to a small list of event attendees into required industry reading each week.
across all marketing with the highest open rates and CTRs
In addition to the company's extensive email marketing campaigns, we built a human-centered, thought-leadership newsletter from the desk of the CMO.
increase in open rates in less than nine months
We repositioned the strategy and took over the execution of a solid newsletter for a small team that didn't have the time to invest in it.
Book an intro call.
In less than one month, we develop a new strategy for your newsletter.
We build your content calendar and design a template in your ESP.
We manage every step of the newsletter process — requiring just 30 minutes of your time each month.
We optimize your performance through list segmentation, audience surveys, and deliverability tweaks.
You build trust with your audience, generate leads, and stand out in the inbox.
Today's most successful professional services businesses don't just sell products — they forge human, long-term relationships with their readers. An exceptional newsletter is your most direct channel to the people who matter to your business. The best time to invest in your newsletter was ten years ago. The next best time is now.
Book a Call →Human writing, professional design, impeccable production, and inbox performance expertise — all for one monthly price.
Production
Starting at
You write the content, we handle everything else — template design, uploading & testing, scheduling & sending, post-send performance, list hygiene, and all that fiddly ESP work. You'll never have to log in to Mailchimp ever again.
Book a Call →End-to-End Newsletter
Starting at
This tier is the complete, end-to-end newsletter service. What used to take hours (or didn't happen at all) now will take you 30 minutes a month, and a premium newsletter will go out like clockwork.
Book a Call →The newsletter space is crowded. It's never been easier to produce content, but it's never been harder to stand out. Most newsletters are average products, rushed together last-minute. Future Forest provides teams that lack the time and expertise to produce top-tier newsletters. Our service bundles resonant writing, professional design, production excellence, and inbox-performance expertise for less than the cost of an entry-level contractor. We treat the newsletter as an art form, not just an email.
During the strategy phase, we deeply study your voice and company. We review your past content, historical inbox performance, brand materials, and company assets. We interview employees, customers, partners, and stakeholders to source insights. We subscribe to your newsletters and media platforms while monitoring industry publications to stay informed.
No content publishes without your review. After each newsletter, we deliver a Newsletter Performance Report to track performance and identify optimization opportunities. Most clients spend under 30 minutes a month — we handle everything else.
Within 24 hours of signing, you'll receive an onboarding questionnaire. We spend approximately one month developing your strategy and designing your custom template. Your first newsletter goes out within six weeks.
It depends on your specific goals — some clients prioritize building audience trust over growing subscriber counts. Success compounds slowly but consistently. Some clients have booked five-figure calls after a single newsletter. We'll work with you to define what success looks like and build a strategy to achieve it.
We start with a six-month contract, then move to month-to-month with the flexibility to cancel with notice.
Yes. We work across all major email service providers, including Mailchimp, HubSpot, and others. We manage the entire production and scheduling process in your ESP so you don't have to.
