Fix what's keeping your newsletter from reaching your readers.
A fixed-scope, two-week audit and fix of your newsletter's sending infrastructure, tracking, sign-up experience, and list health.
We currently have capacity for two more Performance Sprint engagements.
Trusted by these companies
A newsletter nobody sees doesn't do much good for your business.
Your emails might be landing in spam. Your sign-up page might be losing readers before they ever subscribe. After the sprint, your newsletter will be set up to reach the inbox and build trust with readers.
How it works
Two weeks, start to finish. You leave with the work done.
Week 1: Audit & infrastructure
A 45-minute kickoff call, then we audit your current setup and fix sending infrastructure: subdomain and warm-up, sender reputation, SPF/DKIM/DMARC, bounce handling, and tracking (Google Analytics, Search Console, a UTM standard).
Week 2: Fixes & plan
We build your sign-up and welcome experience, set up a basic auto-populating archive, add sunsetting and re-permission automations, and segment your list by engagement.
Readout
A 60-minute walkthrough of everything we changed and a plan for any ongoing list health maintenance we recommend.
What we'll need: admin access to your ESP, website, and DNS (or someone who can make DNS changes for us); your brand guidelines; feedback on landing page and welcome email copy within 2 business days; and one point person for the readout.
What you get
A sending setup built to reach the inbox: subdomain, authentication, bounce handling, and a warm-up plan underway.
Tracking you can trust: Google Analytics conversion events, Search Console, and UTMs on every newsletter link.
A sign-up experience that converts: landing page, thank-you page, post-subscriber survey, and welcome sequence.
A healthier list: engagement segments plus automations that handle unengaged subscribers.
A public archive of your past newsletters: a basic, auto-populating page on your site.
A short summary of everything we changed, so your team knows what's in place.
What we've done for our clients
Results from our ongoing retainer clients.
new leads every month
Launched A Thought-Leadership Newsletter
We designed and launched a new thought-leadership newsletter for a company with an existing product-focused newsletter.
open rate and 7.5% CTR (average is 2–4%)
Repositioned An Idle Newsletter To Build Trust
We repositioned an idle newsletter for a consulting company with long sales cycles so their leaders can bring real insights and remain top-of-mind.
growth in open rate from a weekly edition in the last three years
Transformed A Newsletter To Be Required Reading For An Industry
We transformed a newsletter that went out to a small list of event attendees into required industry reading each week.
What our clients say
Our newsletter with Future Forest is our best-performing email marketing campaign, yielding brand engagement at the top of the funnel to sales opportunities at the bottom of the funnel.
Amanda McGuckin Hager
TrueDialog
Before Future Forest stepped in, our newsletter was an afterthought — inconsistent, rushed, and never quite meeting the bar I knew we were capable of. Since then, we're hitting 60–70% open rates and seeing real revenue attribution. It's now a core engine, not a side project.
Lucas Krump
Evryman
The Future Forest team has leveled up our newsletter in ways we couldn't have done on our own. Future Forest manages the entire end-to-end process for us, saving us hours every month.
Mark Lewis
Trailhead Capital
Before you book
Do I have to change my ESP?
We work inside whatever ESP you already use. No need to switch platforms.
What happens after the sprint?
If you want ongoing support, your sprint fee credits toward onboarding. If not, the work is yours and we part ways.
A down payment for ongoing newsletter support
If you move into ongoing newsletter support within 30 days of your readout, your $2,500 sprint fee is credited in full toward your onboarding fee when you sign a six-month agreement.
Everything we set up stays yours either way.
The fine print
The credit applies only to a six-month agreement signed within 30 days of your readout.
It can only be applied to the onboarding fee (not monthly retainer fees), and it can't exceed the onboarding fee.
Run more than one sprint? Credits combine, up to your onboarding fee.
Sprint fees are non-refundable.
The timeline pauses if we're waiting on access or feedback from your side.
Two weeks to a high-performing newsletter.
No ongoing commitment required.
Book your Performance Sprint →Looking for a different fix? Strategy Sprint · Design Sprint