What's your newsletter worth?
Put in a few numbers about your list. You'll get a rough estimate of the client value sitting in it right now, and what it costs you to keep it going.
Your total active subscribers.
People who've clicked at least once in your last 6 editions. If you don't know yet, start at 10% and adjust.
Average deal size, contract value, or lifetime value. Use whichever number makes the most sense for your business.
What happens to your list over the next 2 years
All 3 lines start from your numbers above. Each one shows what your list is worth per year at that point in time.
And all of this assumes you keep sending. Many teams stop.
How we got these: the "what usually happens" line uses ZeroBounce's finding that at least 23% of email addresses go bad each year, based on more than 11 billion addresses checked in 2025 (source). B2B lists often decay faster, so that's a conservative number. The engagement slide, about a tenth per year, is our estimate. Conversion rate and client value stay the same on every line. Time back counts only your own hours; getting to best in class usually means handing the work to someone else, and that has its own cost.
Want a roadmap to the best case?
Book 30 minutes with Chris Fruci, Future Forest's general manager. He'll look at your numbers with you and map out what it would take to grow your list, win back unengaged readers, and spend less time on your newsletter.
Book a call with ChrisYour inputs above will be included in the booking, so Chris will have that information already for the call.
This is an estimate, not a forecast. It assumes your conversion rate holds steady across your engaged readers, which it rarely does perfectly. Use it to size the opportunity and set a goal, then check it against real attributed deals every quarter.