Newsletter Strategy & Positioning Worksheet

One of the biggest mistakes people make with their newsletters is positioning themselves as the hero of the story. Your subscriber is the hero. You're the guide who helps them reach their goals. This worksheet helps you clarify your newsletter's strategy and positioning so it serves your reader well.

Build a vivid reader persona so your welcome email, editions, offers and CTAs all speak to one specific person.

Find your angle: what you can give your reader that the other newsletters in their inbox can't.

Set your content pillars and write a positioning statement, with an example for every exercise.

Free from the team that manages newsletters for professional services businesses.

Get the free worksheet

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